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Who Is Our Customer?

“A MOMENT’S INSIGHT IS WORTH A LIFE’S EXPERIENCE” —OLIVER WENDELL HOLMES, SR Your marketing plan must always begin with the most important question: Who is my customer? It does not...

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The Break-Even Point

“A REASONABLE PROBABILITY IS THE ONLY CERTAINTY” —ED HOWE A key component in financial planning is the break-even point. Exemplary strategic plans, brilliant marketing mix and comprehensive customer analysis are...

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Self-awareness

“ALL TRUTHS ARE EASY TO UNDERSTAND ONCE THEY ARE DISCOVERED; THE POINT IS TO DISCOVER THEM” —GALILEO GALILEI An age-old enigma that has challenged human intellect is the knowledge of...

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Process Improvement

“WE CANNOT SOLVE OUR PROBLEMS WITH THE SAME THINKING WE USED WHEN WE CREATED THEM” —ALBERT EINSTEIN Process improvement is a method of planning aimed at identifying, analysing, and improving...

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Managing Operations

“A COMPANY CAN SEIZE EXTRA-ORDINARY OPPORTUNITIES ONLY IF IT IS VERY GOOD AT THE ORDINARY OPERATIONS” —MARCEL TELLES Operations is the only activity in business that is actually concerned with...

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Levels of Strategy

“EVERY BATTLE IS WON BEFORE IT IS FOUGHT” —SUN TZU A welter of definitions fills business parlance to describe what strategy is. Without going into all those definitions, let us...

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