“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things” ―MIYAMOTO MUSASHI

MODULE AIM

The aim of this module is to enable learners strategizing to gauge where the organisation is headed, its short-term as well as long-term performance targets, navigating through competition and the quirks of the market. Learners will understand the importance of a well-constructed strategic plan for organisations to cope with industry and competitive conditions. This module will impart the knowledge and application of modelling techniques and implementation of strategy.

LEARNING CONTENT

  • understanding strategy
  • strategic positioning
  • creating proprietary advantage
  • value creation
  • business model canvas
  • developing a coherent strategy
  • strategy implementation
  • reinventing the organisation

MODULE OUTCOME

  • understand the forces affecting the organisation
  • develop relevant strategies
  • use various modelling techniques for strategy formulation and innovation
  • learn strategy implementation techniques