“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things” ―MIYAMOTO MUSASHI
MODULE AIM
The aim of this module is to enable learners strategizing to gauge where the organisation is headed, its short-term as well as long-term performance targets, navigating through competition and the quirks of the market. Learners will understand the importance of a well-constructed strategic plan for organisations to cope with industry and competitive conditions. This module will impart the knowledge and application of modelling techniques and implementation of strategy.
LEARNING CONTENT
- understanding strategy
- strategic positioning
- creating proprietary advantage
- value creation
- business model canvas
- developing a coherent strategy
- strategy implementation
- reinventing the organisation
MODULE OUTCOME
- understand the forces affecting the organisation
- develop relevant strategies
- use various modelling techniques for strategy formulation and innovation
- learn strategy implementation techniques