“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales” ―ZIG ZIGLAR


This course imparts core skills to excel in sales. The aim of this module is to introduce you to and to train you in the practical elements of selling. This module is essentially practical and covers preparation for selling, the personal selling process and handling different customer personalities.


  • sales planning
  • prospecting techniques
  • qualifying prospects
  • dealing with different ‘customer personality’ types
  • preparing to sell
  • listening to win
  • the sales process


  • Understand the importance of sales planning
  • Learn to identify potential and prospective customers
  • Developing listening skills
  • Identify the components of the sales process